It’s not too late to sow sweet peas - so easy to It’s not too late to sow sweet peas - so easy to grow and blissfully fragrant in the summer months. 
They were my mum’s favourite flower, so growing them now feels like a precious connection. Especially when I pick some and arrange them in her beautiful old blue and gold jug just as she used to do with the sweet peas my dad grew for her every year.
There are some really handy tips for growing success from founder of The Real Flower Company Rosebie Morton over on the blog (link in bio). Rosebie has a whole farm dedicated to sweet peas near Chichester so she knows a thing or two about the subject!
Main thing I’ve picked up from her is to allow lots of depth for root growth at this stage and to make my own supportive wigwams from twiggy branches when the plants are really starting to go for it and need a bit of direction. This photo is making me yearn slightly.
I love this image of my friend Jo - we were trying I love this image of my friend Jo - we were trying out tiny living for a feature I was writing - this was taken on our way to indulge in a spot of forest bathing. To be totally honest, we were both a little sceptical beforehand. But we were only saying the other day how taken aback we both were by the amazing effect it had. I’m working on some new ideas around the subject - will keep you posted. X
I’m currently working on a redesign of the whole I’m currently working on a redesign of the whole site - which has meant lots of photo editing and reorganising so much content. What’s been lovely (despite the claw hand from so much keyboard work!) is revisiting work and becoming engrossed all over again. I thought I’d share a few of the things I’ve been (re) loving - with links in the bio to the old site for now, but not for long…! X
This  image is from a feature about preserving garden roses. I’m going to give this a really good go this year, now I have a better idea what I’m doing. I know there’s nothing quite like a fragrant fresh rose in Summer but there’s a fragile beauty to dried and preserved flowers that I also love, don’t you?
Snowdrops 🌱🤍 . . . . . . #capturequiet #ins Snowdrops 🌱🤍 
.
.
.
.
.
.
#capturequiet #instabritain #natureandnourish #thewildernesstonic #cornersofmyworld
Signed copies of Bex Partridge’s new book Flower Signed copies of Bex Partridge’s new book Flowers Forever to be won! My bio has the link to enter as well as to get a peek inside. Beautifully photographed by Laura Edwards, I really enjoyed escaping into the pages and making plans for my own garden - hope you do too! X
To the Moon and Back Hares KNITTING PATTERN by Cla To the Moon and Back Hares KNITTING PATTERN by Claire Garland aka @dotpebbles_knits has to be the perfect post Christmas craft project 😊 
If you fancy getting your needles out to make this adorable pair, the link to buy Claire’s pattern is in my bio. Happy knitting! X
Thank you so much to Sarah @floribundaroseflorists Thank you so much to Sarah @floribundaroseflorists for a wonderful wreath making workshop yesterday. Such a special and creative space to spend time. I loved making my wreath - I went for a mixture of greenery arranged quite randomly with red waxed fresh apples, dried hydrangea, dried flowers, poppy and nigella seed heads and a winter white velvet bow. 
There were so many wonderful ingredients to choose from we were really spoiled for choice. 
Sarah’s new studio is such a beautiful, creative space. Think fragrant botanical candles flickering everywhere, mulled wine and apple juice simmering on the stove and containers full of fragrant festive greenery, waxed fruit, dried flowers and oranges, pine cones, lichen covered branches and even tiny gold wax-dipped fresh crab apples. 
Thank you for being so patient with my lengthy ribbon choice deliberations Sarah - and for bagging up a second choice option (dusky pink) to take home! X.  #wreathmaking #wreath #wreathsofinstagram #sustainablewreaths #wreathdecor #christmaswreath #velvetribbon #christmasdecor #festiveflowers
I’ve loved Olga Prinku’s work for ages now - s I’ve loved Olga Prinku’s work for ages now - she came up with the genius idea of embroidering on tulle using nature as her thread - and the results are sublime - like this Autumn colours beauty from her latest book.
I’m delighted that Olga is offering a fantastic prize bundle to my readers. For a chance to win one of her beautiful new dried flower embroidery kits (in collaboration with @driedandfloral ) as well as a signed copy of her wonderful new book(published by @quadrillebooks , pop over to my blog (link in my bio). It’s easy to enter so why don’t you give yourself a chance of winning this very lovely prize? Good luck! 
#driedflowers #driedflowerembroidery #olgaprinku #embroideryhoop #flowerembroidery #competitiontime #signedbooks #embroideryart #flowersontulle #autumn #autumncolours #hoopart #allthingsbotanical #instacraft
This beautiful image is by Laura Pashby @circleofp This beautiful image is by Laura Pashby @circleofpines and is from her beautiful new book Little Stories of Your Life. 
It’s packed with inspiration and practical ideas to help you become a visual story teller. Because, as Laura says, it’s the little moments that make up the fabric of all of our lives - and those moments are worth capturing and sharing with others.
We have three signed copies of the book to give away - just click the link in my bio to find out more. There’s a peek inside and a lovely film by @xantheb to enjoy too! X 
#littlemoments #littlestoriesbook #alifeofwords #lostinwords #competition #booksarelife #mindfulphotography #bookstagram #booksmakemehappy #booksconnectus #igreads #whatareyoureading #signedbooks
Thanks to Lisa from @inthemaking_aprons who has sh Thanks to Lisa from @inthemaking_aprons who has shared her wonderfully creative ideas for visibly mending well-loved clothing in need of repair and a little TLC.
She had me at ‘sometimes I like to use giant sequins…’ 
Hope you like Lisa’s ideas as much as I do. The link to head over to my blog and get all her step by steps is in my bio x
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MEET · October 4, 2022

Emily Mathieson of Aerende

What’s so exciting – and unique – about new homeware brand Aerende is the way beauty and ethics are combined in equal measure. We chat with founder, Emily Mathieson, a former travel editor for The Guardian, Condé Nast Traveller and Red. She shares her passion for what she does as well as well as some wise words on achieving goals and finding creativity. I loved discovering more about Emily and what she has created with Aerende. These are products to love in their own right and to feel good about too. 

Aerende ethical coffee productsAerende, Emily MathiesonAerende

Please describe what you do, and a little bit about your journey

I run Aerende, an interiors brand selling beautiful homewares, all handmade in the UK by people facing social challenges. The name means care or message in olde English –  and it reflects everything we do, from our commitment to heritage crafts and the positive power of making, to our caring business practices and commitment to conscious retailing.

I was previously a lifestyle journalist and spotted a gap in the market for a really beautiful interiors brand that also adhered to the highest ethical standards. Aerende combines my interest in stylish, considered interiors with my commitment to treading lightly on the world and trying to make a positive difference.

Aerende emily mathiesonAerende, Emily Mathieson

What’s your favourite way to start the day?

I’m a creature of habit and every day starts the same – with a mug of hot water, lemon and ginger. A chef told me years ago it would help detox my body and stop me getting ill and it has, largely, proved to be true. If I wake up early enough (pre 6am) I try and get a bit of work done before the kids appear. Otherwise I start work after I’ve dropped them at school. It’s handily close and we walk so I can be at my desk before 9am.

Aerende bath products emily mathiesonAerende towels

What’s your morning routine?

Kids. Shouting. Running to school. Followed by the lovely calm of my kitchen or spare room, depending on what mood I’m in.

What keeps you going through the day?

Because my previous career was totally different, being outside of my comfort zone means there’s an almost endless supply of adrenalin keeping me going. On a more ambitious scale, I really believe in our concept, that shopping can change the world. By offering full transparency about our process and products to cherish, that are locally made and with huge social impact, we not only create things our customers can love forever, but lead them to ask questions about wider shopping habits. It’s a process but breaking the hold of the mass market/high street and its damaging, exploitative, profit-driven behaviour is something that all of the From Britain With Love brands are collectively doing.

What are your top tips for enabling creativity?

I find Instagram an endless source of inspiration. Of course it’s visual, but I also find it a rich resource of creative and unusual business philosophies or world outlooks. As I don’t really have a model on which to base Aerende, it helps to look out how other women, especially locally, are creating the businesses and products they want to see.

Aerende fairtrade ethical coffee products

What are your simple pleasures and why?

Grinding coffee. I used to think it wasn’t worth the time but now I take it as a valuable break in the day. A chance to think, while I’m not in front of a screen. And to feel like something a bit special is happening in my morning. Which helps me be productive until I start thinking about lunch.

What is your approach to setting and achieving your goals?

I think for anyone working alone accountability is really important. So if I decide to do something I tell people. In person, on Facebook, by email. Once it’s out there you have to stick to it.

Aerende organic cotton and linen cushions made by refugees

What do you like best about where you live?

I live in a small market town called St Albans which, to be honest, is not wildly exciting. But what it does have, especially in our neighbourhood, is an amazing sense of community. I go to yoga in a friend’s kitchen across the road, use neighbours for babysitting and can’t get more than 50 metres without saying hello to someone. The children can play on the street and in summer we all sit outside in my front garden over tea and cake. For me, that’s as close to living the dream as it gets!

skip garden cafe

Share a real hidden local gem with us

The Skip Garden Café in King’s Cross. It’s a ramshackle collection of buildings formed from waste from the huge building projects in KX over the last decade. They have chickens and serve veggie food and do wonderful parties – I had my 40th there.

Coffee or tea?

Both (depending on time of day)

Early night or night out?

Early night

Favourite way to spend an evening?

Strictly and a nice glass of (British) wine

Favourite shop?

caro somerset chocolate

I’m not a huge shopper but when it comes to physical spaces, I love the wow-factor of Liberty in London and small indie boutiques like Caro. Online, there are so many that I like to browse, The Future Kept and Wicker & Weft among them.

Most treasured possession?

Cards made for me by my children. All the gifts my husband has made for me. My wedding ring (which I bought for myself 6 years after actually tying the knot) made by British jeweller Laura Lee (www.lauraleejewellery.com).

Warm and sunny summer afternoon or bright and frosty Winter morning?

I’m a sunny summer girl at heart.

Aerende ceramics

Any hobbies you’d like to share with us?

I’ve just taken up jive dancing and planning to relearn the calligraphy that I loved doing as a child. One day I’d like to dust off the surfboards too.

What are you passionate about right now?

The potential for consumers to make a difference. It’s easy to feel powerless but the way we spend our money is the biggest way to affect social change.

lassco ropewalk

Best local place for rummaging vintage finds?

A 5-minute walk from my house is a brilliant indoor market called the Fleetville Vintage Emporium. We’ve picked up some great bits of furniture there and its collection of old books and records means it always smells (and sounds) amazing. In London and Oxfordshire Lassco is pretty exciting.

margaret howell home

Favourite British design icon?

Margaret Howell (above).

What are you most proud of?

Creating a model for business that is uniquely beneficial and finding a way to make it work.

love these hand thrown blue and grey ceramic pottery bowls vessels and plates by Kana Ceramics. Click through for more beautiful finds by Emily Mathieson, travel writer with The Guardian, Conde Nast Traveller and founder of beautiful online store Aerende

Who are your favourite UK makers and why?

Apart from my own, I really love the textiles of Forest & Found and pottery of Kana London (above) – their products epitomise beauty in imperfection, natural textures and colours and a talent for story telling.

How important is sourcing British/local to you – and why?

It’s absolutely vital. For people to feel connected with their possessions they need to know about them. And the closer to home they are made, the easier that is. From an environmental (and cost) perspective it makes sense for us to use materials that are natural to our environment (willow or elm, for example), not just because it is greener but because it looks and feels nicer too. And working with only British makers allows us to close the production loop, avoid waste and create opportunities at home rather than the possibility of exploiting people abroad.

caro somerset

Best place to unwind/escape to in the British Isles?

The Gower – Llangennith has the perfect longboarding waves. And Bruton in Somerset which is where the lovely Caro shop is (above)…

Aerende

Best piece of advice you could share?

Find a partner. Making decisions alone is hard and having someone to bounce ideas off or share disappointments with would be nice. And remember that anything worth doing is never going to be easy.

What are you listening to/reading/watching right now?

I’m currently reading How to be a Craftivist by Sarah Corbett – a really inspiring book about the art of gentle protest, and how to inspire people to want to challenge injustice in a really effective way.

What do you think is the secret to being happy?

Perspective, acceptance and just enough resistance.

What are your goals for the future?

For ethical British interiors to become a proper sector of interest and for Aerende to be a byword and benchmark for good practice in that area. I’d also like to work on collaborations with artists and designers I admire, and for more opportunities for disadvantaged makers and craftspeople.

INFORMATION


Photography: Anna & Tam

Kana photographs: Ola O Smit

Aerende is listed in the From Britain with Love directory here >>

Are you a maker or creative course provider? Like to benefit from joining our supportive community? We’d love to hear from you. Check out the packages we offer on our Join Us page and get more details from our Information pack here


A PIN TO SAVE TO PINTEREST

love this handmade rustic ceramic blue cup and saucer and ethical white waffle towel. Click through to discover more modern rustic beauty from ethical and socially conscious new brand Aerende

In: MEET

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rosebie morton the real flower company shares her local loves and inspirationsRosebie Morton, founder of The Real Flower Company
meet rhi ball founder belenos skin botanique natural ethical skincareBelenos Skin Botanique founder Rhi Ball
laura pashby circle of pinesLaura Pashby, Circle of Pine Trees

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Shropshire Petals dried flowers – my pick of the prettiest right now

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I'm so glad you're here. I'm Laura - national women's magazine editor and journalist now sharing my passion for sustainable and creative living here. Hope you find something to enjoy and inspire! X

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It’s not too late to sow sweet peas - so easy to It’s not too late to sow sweet peas - so easy to grow and blissfully fragrant in the summer months. 
They were my mum’s favourite flower, so growing them now feels like a precious connection. Especially when I pick some and arrange them in her beautiful old blue and gold jug just as she used to do with the sweet peas my dad grew for her every year.
There are some really handy tips for growing success from founder of The Real Flower Company Rosebie Morton over on the blog (link in bio). Rosebie has a whole farm dedicated to sweet peas near Chichester so she knows a thing or two about the subject!
Main thing I’ve picked up from her is to allow lots of depth for root growth at this stage and to make my own supportive wigwams from twiggy branches when the plants are really starting to go for it and need a bit of direction. This photo is making me yearn slightly.
I love this image of my friend Jo - we were trying I love this image of my friend Jo - we were trying out tiny living for a feature I was writing - this was taken on our way to indulge in a spot of forest bathing. To be totally honest, we were both a little sceptical beforehand. But we were only saying the other day how taken aback we both were by the amazing effect it had. I’m working on some new ideas around the subject - will keep you posted. X
I’m currently working on a redesign of the whole I’m currently working on a redesign of the whole site - which has meant lots of photo editing and reorganising so much content. What’s been lovely (despite the claw hand from so much keyboard work!) is revisiting work and becoming engrossed all over again. I thought I’d share a few of the things I’ve been (re) loving - with links in the bio to the old site for now, but not for long…! X
This  image is from a feature about preserving garden roses. I’m going to give this a really good go this year, now I have a better idea what I’m doing. I know there’s nothing quite like a fragrant fresh rose in Summer but there’s a fragile beauty to dried and preserved flowers that I also love, don’t you?
Snowdrops 🌱🤍 . . . . . . #capturequiet #ins Snowdrops 🌱🤍 
.
.
.
.
.
.
#capturequiet #instabritain #natureandnourish #thewildernesstonic #cornersofmyworld
Signed copies of Bex Partridge’s new book Flower Signed copies of Bex Partridge’s new book Flowers Forever to be won! My bio has the link to enter as well as to get a peek inside. Beautifully photographed by Laura Edwards, I really enjoyed escaping into the pages and making plans for my own garden - hope you do too! X
To the Moon and Back Hares KNITTING PATTERN by Cla To the Moon and Back Hares KNITTING PATTERN by Claire Garland aka @dotpebbles_knits has to be the perfect post Christmas craft project 😊 
If you fancy getting your needles out to make this adorable pair, the link to buy Claire’s pattern is in my bio. Happy knitting! X
Thank you so much to Sarah @floribundaroseflorists Thank you so much to Sarah @floribundaroseflorists for a wonderful wreath making workshop yesterday. Such a special and creative space to spend time. I loved making my wreath - I went for a mixture of greenery arranged quite randomly with red waxed fresh apples, dried hydrangea, dried flowers, poppy and nigella seed heads and a winter white velvet bow. 
There were so many wonderful ingredients to choose from we were really spoiled for choice. 
Sarah’s new studio is such a beautiful, creative space. Think fragrant botanical candles flickering everywhere, mulled wine and apple juice simmering on the stove and containers full of fragrant festive greenery, waxed fruit, dried flowers and oranges, pine cones, lichen covered branches and even tiny gold wax-dipped fresh crab apples. 
Thank you for being so patient with my lengthy ribbon choice deliberations Sarah - and for bagging up a second choice option (dusky pink) to take home! X.  #wreathmaking #wreath #wreathsofinstagram #sustainablewreaths #wreathdecor #christmaswreath #velvetribbon #christmasdecor #festiveflowers
I’ve loved Olga Prinku’s work for ages now - s I’ve loved Olga Prinku’s work for ages now - she came up with the genius idea of embroidering on tulle using nature as her thread - and the results are sublime - like this Autumn colours beauty from her latest book.
I’m delighted that Olga is offering a fantastic prize bundle to my readers. For a chance to win one of her beautiful new dried flower embroidery kits (in collaboration with @driedandfloral ) as well as a signed copy of her wonderful new book(published by @quadrillebooks , pop over to my blog (link in my bio). It’s easy to enter so why don’t you give yourself a chance of winning this very lovely prize? Good luck! 
#driedflowers #driedflowerembroidery #olgaprinku #embroideryhoop #flowerembroidery #competitiontime #signedbooks #embroideryart #flowersontulle #autumn #autumncolours #hoopart #allthingsbotanical #instacraft
This beautiful image is by Laura Pashby @circleofp This beautiful image is by Laura Pashby @circleofpines and is from her beautiful new book Little Stories of Your Life. 
It’s packed with inspiration and practical ideas to help you become a visual story teller. Because, as Laura says, it’s the little moments that make up the fabric of all of our lives - and those moments are worth capturing and sharing with others.
We have three signed copies of the book to give away - just click the link in my bio to find out more. There’s a peek inside and a lovely film by @xantheb to enjoy too! X 
#littlemoments #littlestoriesbook #alifeofwords #lostinwords #competition #booksarelife #mindfulphotography #bookstagram #booksmakemehappy #booksconnectus #igreads #whatareyoureading #signedbooks
Thanks to Lisa from @inthemaking_aprons who has sh Thanks to Lisa from @inthemaking_aprons who has shared her wonderfully creative ideas for visibly mending well-loved clothing in need of repair and a little TLC.
She had me at ‘sometimes I like to use giant sequins…’ 
Hope you like Lisa’s ideas as much as I do. The link to head over to my blog and get all her step by steps is in my bio x
Thank you @therealflowerco for these heavenly swee Thank you @therealflowerco for these heavenly sweet peas - the perfect way to celebrate #britishflowersweek 
I just wish I could share the blissful fragrance with you too 💕🌸
#locallygrownflowers #flowersofinstagram #supportlocal #britishflowersweek2021 #britishseasonalflowers #flowersfromthefarm #sweetpeas
This heavenly knitted lamb is by Claire Garland ak This heavenly knitted lamb is by Claire Garland aka @dotpebbles_knits and just one of the creative spring projects you might enjoy immersing yourself in right now. To discover other inspirational ideas and to get all the info you need - including this free pattern by Claire - click the link in my bio. Hope you find something that brings you a little seasonal joy x
Thanks to Erin at @floretflower for sending me a s Thanks to Erin at @floretflower for sending me a surprise signed copy of her dreamy new book Discovering Dahlias - and another signed copy to share with one of you. 
To enjoy a peek inside - and for a chance to win - click the link in my bio. 
The truly beautiful photographs (including this one) are all by Erin’s husband Chris Benzakein #discoveringdahlias #floretflowerfarm #dahliasofinstagram #flowersgivemepower #giveawayuk
Thanks to @sarahravenperchhill for sharing a beaut Thanks to @sarahravenperchhill for sharing a beautifully simple way to arrange snowdrops and other early spring flowers over on the blog (link is in my bio). I’ve already made my own simple flower grid using foraged twigs and it works brilliantly! 
As well as sharing her simple step by steps, there’s also a video tutorial where Sarah shares more inspiring ideas for creating with early spring flowers. The beautiful photographs are by @jonathanbuckleyphotography - hope you enjoy! X
Last call to enter our Pippa Greenwood Grow Your O Last call to enter our Pippa Greenwood Grow Your Own gift bundle competition!
My favourite #gardenersquestiontime panellist @pippa.greenwood offers a range of totally brilliant Grow Your Own gift bundles - which include garden-ready veg plants sent out at the right time for planting, email growing advice, tips and recipes from Pippa herself as well as signed copies of The Gardener’s Year. It’s the perfect gift for anyone interested in growing their own fresh produce - and comes with the best expert advice!
We have two Pippa Greenwood GYO gift bundles to be won - the link to enter the competition, and to find out more is in my bio - Good luck!
Last call for anyone who’d like to enter our Cla Last call for anyone who’d like to enter our Claire Garland Christmas Mouse knitting pattern competition. The link to enter is the top one in my bio. Good luck!
If you’re finding the world a somewhat shouty an If you’re finding the world a somewhat shouty and overwhelming place right now, you might like to get behind Sarah Corbett @craftivists new project - she’s crowdfunding to create the final part of her Craftivism trilogy: the Craftivist Collective Handbook. It will be a beautiful hardback with 20 gentle protest Craftivist projects and tools to help readers become positive and effective change makers. Because slow and gentle can be more effective in the long run than fast and loud. I am 100% behind Sarah’s project and have no doubt that those of us in the crafty, creative community have plenty to contribute when it comes to making a better, fairer world. 
Stitching a powerful message can be  more effective than shouting it at someone who’s not listening to you. If you’d like to get involved or find out more, follow the top link in my bio.
Thanks to @botanical_tales for sharing beautiful d Thanks to @botanical_tales for sharing beautiful dried flower wreath ideas over on the blog - link in bio. I love this dried mini wreath as natural gift wrapping decoration (you can buy ready-made too) - all the links are in the post.
Thanks too to Kirsten @henthorn_farm_flowers for sharing her step by steps for creating a stunning giant foraged dried flower wreath as well as her beautiful simple wreath in silvery winter whites. 
I’m increasingly obsessed with the idea of growing my own flowers for drying and creating lovely things with them. Watch this space for more dried flower inspiration coming soon... X
One of the joyful things about this time of year f One of the joyful things about this time of year for me is making plans for next spring and summer in my flower cutting garden. After two years of growing cut flowers, I’m ready for some fresh ideas and to raise my game a little more. I would like to fill some gaps in shape and colour and to extend the flowering season in particular. I’d also like to start drying and preserving my flowers... so I am thrilled that Kirsten of @henthorn_farm_flowers has shared a beautiful glimpse into her seasonal and sustainable flowery world as well as lots of fantastic expert tips and ideas over on the blog - the link is in my bio. I hope you find some inspiration too. Kirsten lives in a very beautiful part of the world - the Ribble Valley in Lancashire. It’s an area very close to my heart as I grew up not far away. Loved spending a little virtual time there again, thanks to Kirsten - and I am yearning to go back in person one day soon and breathe it all in again.
To be honest, I’m still clinging on to the last To be honest, I’m still clinging on to the last moments of Summer. I do always eventually embrace Autumn but, this year in particular, I’m wanting to hold on for as long as possible to the quiet bliss of the last few months. 
I do really worry about what lies ahead for us all, but spending time outdoors, connecting, really up close, to what’s going on in the garden definitely helps. I still have roses, sweet peas, snapdragons, zinnias, asters and LOTS of dahlias blooming so there are always jars and jugs of flowers on every available surface. Rose geranium leaves have been a revelation for adding a fragrant green frilliness - and now I’m full of love for abelia. 
This beautiful photo is by @gandgorgeousflowers and captures the between-seasons beauty in the flower garden right now. I am inspired to create something similar as I have many of the same colours. 
I do realise that it’s silly (and utterly pointless 😂) to resist Autumn as it’s actually one of the most beautiful times of year. As soon as the leaves really turn, and everywhere starts to smell like Autumn, I’m sure I’ll be fully on board. 
With that in mind, I’ve shared lots of inspiring Autumn Flowers ideas over on the blog (link in my bio) from some of my favourite flower creatives including @gandgorgeousflowers @simplybyarrangement @therealflowerco @wildbunchflowers @floribundaroseflorists @thesussexflowerschool @electricdaisyflowerfarm 

Hope you enjoy - and find a little bit of creative inspiration too. X

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