ava-innes-cashmere
Place Categories: Makers, ethical gifts and ethical homeware UK
Premium handcrafted cashmere duvets, wool pillows, and luxury sleep accessories form the core focus of Moray-based artisan brand Ava Innes. Founded by textile specialist Joan Johnston, the independent studio utilises a patented blending process to fill climate-regulating bedding with sustainable cashmere guard hair and Scottish Cheviot fleece. These meticulously layered, organic cotton encased items showcase traditional quilting skills and material innovation crafted beautifully,
Our duvets filled with cashmere guard hair are naturally weighted to offer the most incredible sleep. Organic cotton coverings with sustainable and natural living in mind.
We invite you to sleep better – sleep under cashmere…
Ava Innes luxury accessories are made from cashmere woven in the finest mills in Scotland. Our carefully selected fabrics are made into luxury 100% cashmere hot water bottle covers and the softest bed throws. Our cashmere socks are knitted in the Scottish border town of Hawick, known for its excellence in knitwear. Enjoy the ultimate Ava Innes luxury cashmere experience in your home.
The Ava Innes Story
Based in Elgin, home of Scotland’s renowned cashmere industry, we take great pride in supporting traditional textile manufacturing in the UK as we lead the way with our unique and patent pending sustainable duvet filled with our perfect blend of cashmere guard hair and British wool made in Yorkshire.
Our Ethos
For Ava Innes, luxury starts and ends with good nature. It is defined by ‘doing good, by doing better.’ It’s about the quality and sustainability of the natural materials we source and the relationships we forge, from supporting industry partners, to proudly manufacturing in the UK and all those enjoying the simple luxury of sleeping under cashmere.
Our Unique Blend
Cashmere is one of the most revered fibres known to humankind, yet only 30% of the fleece clipped from the goat is used in mainstream products. The long-haired fibre which protects the soft undercoat is often cast aside or used for industrial purposes. At Ava Innes, we recognise the value of its luxurious, warmth and naturally weighted comfort.
Who We Are
Our founder, Joan Johnston, has worked for over 20 years with British and international luxury brands such as Burberry, Ralph Lauren and Dunhill. From creative design and board director to business owner and university programme leader, Joan’s wealth of knowledge and expertise has brought her passion for sustainability, innovation, appreciation of natural luxury fibres and UK manufacture to Ava Innes. Joan developed our unique cashmere guard hair duvets (IP pending) and continues to innovate with new products planned.
Our Circular Approach
We believe in a circular economy, finding resourceful ways to use and extend the life of our materials and give back to people and the planet. This sustainable approach extends to recyclable packaging and, wherever possible, incentivised end-of-use product return, to help prolong the life of all materials used.
You might also enjoy reading: Ethical gifts made in Britain
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