The Real Flower Company

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Place Category: Makers, flowers, Ethical Shopping, ethical gifts and sustainable british flowers

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  • The Real Flower Company – award-winning English grower & florists. Creating luxury flower bouquets made of exquisitely scented roses, English flowers, herbs & foliage grown on our own UK and Fairtrade sustainable farms.


    Order online by 4pm for next day delivery nationwide or
    call 020 7349 8638 for same day delivery in London


    Since 1995 when founding director, Rosebie Morton first started growing scented garden roses in the walled garden at her family farm in Hampshire, the team at The Real Flower Company has stayed true to its mission to bring exquisitely scented natural roses, flowers, herbs and foliage back into the floristry and cut flower market.


    the real flower company workshop

    More scented than ordinary flowers

    Few modern cut roses feature any trace of scent. This is because most commercially grown flowers have had their scent gene genetically removed to increase their durability and longevity. In contrast, The Real Flower Company is passionate about restoring the growing of exquisitely scented roses and flowers just as nature intended. These stunning varieties have their scent gene firmly intact. Over the years, and much trial and error, Rosebie Morton has searched for, curated and now grows the world’s finest selection of scented cut roses that as well as being beautiful, boast an exquisite variety of scents.


    Promoting provenance and sustainability


    rosebie morton real flower company

    Hinton Ampner, Hampshire

    This farm nestled in the South Downs National Park, is where hand-tended garden roses, wildflowers, herbs and foliage are grown. Full of natural charm, character and the vital ingredient – scent, responsibly grown with sustainable farming techniques and eco-initiatives. Certified under the Assured Combinable Crops Scheme, and part of the Countryside Stewardship Scheme this 11 acre farm is a member of the Farm Wildlife Advisory Group.

    Enormous care is taken to contain soil structure and use minimal tillage to improve and maintain good nature, fertility and worm populations. Drip irrigation is essential to avoid soil erosion and waste. The roses are never sprayed when in flower which protects several varieties of bees and other insects which are feeding. Dotted about the paddock are hives which encourage these bees which, in turn help pollination.

    All the plant and rose bushes are planted through specialist matting that suppresses weeds, negating any use of weed killers. Biologicals are used instead of sprays to control some pests. Guinea fowl and bantams roam free keeping aphids and unwanted insects at bay. All The Real Flower Company produce conforms to the LEAF (Linking Environment and Farming) standard.


    Chichester, West Sussex

    The Real Flower Company also grows sweet peas on a farm near Chichester. During spring and early summer English scented sweet peas are abundantly incorporated into the bouquets.


    The Real Flower Company Trade Flowers

    We specialise in traditional scented garden roses grown on our very own award-winning, ethical English and Fairtrade farms producing exquisite, luxury roses, sweet peas and aromatic foliage throughout the year. We are also an authorised grower and wholesale/trade supplier of David Austin cut stem roses.

    Apart from the exceptional quality of our scented flowers, the benefits of buying from us include:

    • guaranteed quantities of stems at a fixed price that doesn’t fluctuate, whatever the season

    • the same exceptional level of customer service as our retail customers

    • an opportunity to become one of our affiliated florists



    • English scented trade/wholesale roses – available summer only

    • Fairtrade Kenyan trade/wholesale scented roses – available all year round

    • David Austin trade/wholesale roses – available all year round


    When you buy wholesale or trade flowers from The Real Flower Company you can be confident you are buying the finest scented flowers available in the UK.

    Request to set up a trade account here

    For more information email our Trade Sales Team at: or call: 01730 818 300.




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    Love British flower growers The Real Flower Company who grow scented herbs, scented old fashioned roses and flowers in the UK and Kenya and sell the most beautiful scented flower bouquets and green hat boxes. Click through to get all the info you need to find out more about The Real Flower Company and other hand-picked sustainable British flower growers and florists



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