Behind the scenes at Sarah Smith

May 8, 2012

On a recent visit to the West Country I was delighted to have the opportunity to go behind the scenes at Sarah Smith. The brand is nown for their range of bright and beautiful cleaning cloths.

Proudly made in Britain

Proudly designed and made in Britain, the Sarah Smith brand was launched in 2005. Managing Director Clive Birnie explained that the parent company had been manufacturing industrial textiles and traditional blue j-cloths in Somerset for over 40 years. When the company was faced with closure, Clive and his business partner Martin rescued the business and saved the 45 strong local workforce.

Innovative fabric technology

While the ethos behind the Sarah Smith brand is one of lighthearted fun, the products themselves are a sophisticated combination of innovative fabric technology and eco-friendly materials. The cloths are made from 50% recycled polyester and 50% viscose derived from sustainably sourced wood pulp. All conform to the Oeko-tex 100 standard for textiles so they’re certified free from harmful chemical substances. As Clive explains… “it’s the perfect combination of ethics and aesthetics”.

On the day I visited, Clive was busy choosing the designs for the latest collection of cloths. They are a bright and cheerful selection of bold flowers, stripes and stars. I put in my two pennies worth and said the red stars and pink flowers are my favourites.

The factory floor

Then it was down to the factory floor where enormous rolls of printed fabric are stacked high, waiting to be cut and packed. The production line was busy and the transparent wraps with their distinctive union jack motifs were rolling off the machines. After wrapping, the cloths are packed into floral cartons and shipped off to supermarkets across the nation.  Well on their way to adding a little much-needed glamour to the kitchen sinks of Britain!

Find out more about this innovative British business at


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  • Reply sarah hardaker May 10, 2012 at 5:01 pm

    well i never know they were down the road in somerset. love their dishcloths!

  • Reply Sarah Smith May 10, 2012 at 6:29 pm

    We loved having you! Thanks so much for your visit, and hope to see you again soon.

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