William Morris embroidery kit


It’s finally happened: William Morris embroidery kits inspired by Morris & Co

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It’s finally happened: William Morris embroidery kits inspired by Morris & Co

With twisting vines, classic leaf motifs, and gorgeous colour combinations, these floral embroidery kits are a beautiful way to improve your embroidery technique.

Each of the botanical designs uses embroidery stitches such as Picot Stitch, Braided Chain Stitch, Colonials Knots, and Turkey Work.

These kits are more challenging than my other designs: they’re ideal for anyone looking to expand their current embroidery skills, or who are fairly confident with a needle. As with all of my kits, there’s photographic instructions for each new stitch, and lots of tips and advice to guide you along the way.

The kits are available in two options (and of course, they’re matching!). The purple fabric is medium weight and sturdy; and the white voile is delicate and semi-transparent – so a little more challenging to stitch on! As always, both fabrics are organic and ethically sourced.

Paraffle Note: these designs were inspired by the gorgeous wallpapers and designs produced by Morris & Co. Early in 2022, Dovecot Studios in Edinburgh asked me to host a workshop alongside their “Morris & Co. – The Art of Wallpaper” exhibition. Naturally, I saw this as a brilliant opportunity to develop a pair of new floral inspired embroidery kits! It took a fair bit of trial and error to produce these final pieces – but it was worth every bit of stitch unripping!

What’s included in the William Morris embroidery hoop kit 

  • Organic and ethically sourced cotton fabric
  • Plenty of DMC stranded cotton thread
  • High quality 8 inch wooden hoop made by Elbesee in the UK using FSC wood
  • Pre-printed pattern transfer
  • Stitch Guide booklet (with photos)
  • Detailed instructions and reference pictures
  • Embroidery needle
  • Felt (70% wool, 30% viscose blend) – to cover the messy back once it’s finished
  • This all comes in a delightful, letterbox-friendly gift box, measuring 23 x 23 x 2cm.
  • The finished embroidery measures 8 inches (20cm) across.

Elbesee wooden hoop

These are the best UK made embroidery hoops there are – John Lewis stock them in their small haberdashery section. Made using FSC Beech wood in a village in the Cotswolds by a family run company called Elbesee, the wood is finished so that 1) it doesn’t splinter and 2) it looks great!

Discover more about Paraffle here

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