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Lane is creatively directed by designers Joff and Ollie. Their passion for British design, culture and history has attracted some of the UK’s most renowned brands, artists and designers to work with them. After finishing a fine art degree Joff Casciani met his business partner Ollie and Lane was created. Lane’s designs are clean, modern and graphic, often referencing iconic 20th century design and architecture.
Where and how are your products made?
We work in a fantastic old Victorian primary school, in a classroom much like my old school. Its a very collaborative environment. Im particularly proud of our new notebooks. Most notebooks are made in China, which is simply not sustainable, but ours are made entirely in the UK, including the paper.
Why do you do what you do?
I love great design and have a passion for good quality, well made things. Im also passionate about making things in the UK as I believe it’s more sustainable and better for our community and economy.
Favourite piece (and why)?
The Swimming print as I feel it’s the first print that captures the essence of our new products: fabric and cushions launching in 2013.
What inspires you?
Inspiration comes from everywhere. Im currently reading the history of Knoll Textiles and spending time identifying modernist property in the UK.
What’s special about your designs?
Design wise, there’s nothing quite like our designs out there. In terms of quality, our screen printer is the best I have ever seen. He’s got 30 years experience and is an exceptional old school craftsman.
We work with internationally recognised companies including Margaret Howell, David Mellor, Paul Smith, Heal’s and Little Greene as well as leading cultural organisations; The National Trust, Arts Council England, Zabludowicz Collection, Nottingham Contemporary and Wellcome Collection.
Their work has been acknowledged by the international design press with projects featured in Wallpaper, Monocle, The Guardian and Elle Decoration among others.