About Lottie Day. Fir Read more [...]
Discover Stalf sustainable handmade clothing made in Britian
The Stalf story
I’m Paris. I moved back to Lincolnshire, and began working on Stalf as a way to restore my fascination with fashion and the creativity of an industry I’d fallen out of love with. I wanted to slow down, back in the sleepy Lincolnshire Wolds and away from the fast pace of London, I began to feel like myself again.
I wanted to think about the process of fashion, and connect with how clothing is made,
and by whom- at this time most of us never questioned the backstory.
Now, a few years along the journey, and with a strong beginning to the brand, my design focus is rooted not in what is popular this season, but the women who are buying my clothes… What do they do in them? How do they feel in them?
I make clothes that women can live in everyday, with a team who cares in the same way I do, all the while sharing our process.
Today we have eight women who work to design, research, cut, sew, check, press and pack your new Stalf.
I feel that this is still the very beginning of the Stalf journey and so much more is yet to unfold ahead of us.
Stalf – where does the name come from?
Stella + Alf aka my grandparents.
Alf was a trawler man from Lincolnshire. Stella lived on his street.
They married on the 1st November 1958.
They had children. Nieces, nephews, grandchildren.
A ginormous dog.
They worked hard, laughed harder.
Held hands, hugged big, shared sweets, smiled lots.
They were part of a generation who didn’t just wear clothes once, for one season, simply because they were in fashion.
Their clothes were selected and saved for.
Worn, repaired and recycled. Worked in.
Cherished, loved, laughed in, lived in.
Paid for in units of time well spent.
They kept their feet on the ground and their imaginations in the clouds.
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