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Discover Boy Wonder sustainable children’s clothing.
DESIGN-LED SUSTAINABLE KIDS FASHION
For parents who value creative, unique style for their kids.
An ethical & sustainable kids fashion brand made in Britain featuring quirky, hand-drawn prints on organic cotton.
My name is Ismay and I am a fashion designer mum with a passion for the environment. After working in graphics for some years following my BA, I graduated with a masters degree from the London College of Fashion. I went on to work as a designer both in-house and freelance for various small companies including a brief stint at the street label, Firetrap. Designing for men’s, women’s and children’s wear, print design has become my specialism.
I always wanted to start my own business and having my son made me see a potential gap in the market. Boy Wonder came about from a desire to clothe my son in beautiful designs that are ethical and sustainable and being frustrated at the lack of choice in boys clothing. After caring for my late husband I decided I had to give the dream a chance and so in 2016 the blog began. The blog tells the story of setting up the business and my research into ethical & sustainable fashion and green issues. My son is now 10 years old and loves Lego, video games and swimming. He loves the bright colours and prints in the collection, but is a bit embarrassed about being a model!
Everything we do at Boy Wonder has ethics and sustainability at it’s core from the design stage through to the shipping agents we use. We take our impact on people and planet very seriously and so use our company policies to state what we do to be as ethical and sustainable as possible in all the different areas of our business. We hope that these and our actions as a business show you, the customer, how serious we are. Please let us know if you have any questions about these policies via email.
Materials & Processes
We use sustainable materials in all our products and packaging and also in our studio. Our garments are made from British-made certified organic cotton yarn. Our packaging, swing tags and all other paper-based products are plastic free and made with recycled and biodegradable stock. Read more about this in our Environmental Policy
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