Look out for Laundry Maid Jeans, a new home-grown brand of denim which is all designed, made and laundered in the UK.
Barbara Graham and Anita Sheridan, the design duo behind Laundry Maid Jeans, are committed to spearheading a revival of manufacturing and laundering in Britain because of the low carbon footprint, and the enjoyment of working with people who genuinely care about shape, construction, craftsmanship and finish.
All Laundry Maid Jeans feature a unique back panel which subtly lifts and shapes the rear (ok, I’m sold already!) and attention to detail doesn’t stop there… each pair of jeans comes with its own little lavender bag. Buy online from www.laundrymaidjeans.co.uk.

Hi just to let you know that Potassium is the first central London stockist for Laundry Made Jeans. They are available in store and on line now…