MOA Magic Organic Apothecary

MOA Magic Organic Apothecary

MOA Magic Organic Apothecary create natural skin care products, made in England, inspired by old herbal folklore and with a sprinkling of magic! Our hero herb yarrow (Achillea Millefolium), is shrouded by tales of folklore and can be found beside hedgerows all across the UK. The miraculous powers of this humble herb have been used for centuries to heal and repair. MOA’s original ‘miracle’, multi-purpose product, The Green Balm, continues this age-old tradition of using yarrow as a healing herb and it can be used for all manner of ailments. MOA are creating more miracle potions, in keeping with our green and natural approach to living life. Sometimes keeping it simple is just better...
  • Where and how are your products made?
    We are a British brand, all our products are made in the UK and our signature herb, organic yarrow, is grown in Somerset. We even sow the seeds by hand, at the farm where it is grown. We are cruelty free certified. Our packaging comes from sustainable sources, mostly made in the UK and printed with vegetable based inks, as we try our to make our products as eco as possible.
  • Why do you do what you do?
    It was our mission to make yarrow, our hero herb, available within a skincare product. Yarrow is such a miraculous and healing herb, but not found in many products all, despite being a favourite amongst many herbalists because of its numerous properties. Our original product, The Green Balm harnesses the powers of yarrow in a multi-purpose balm. We enjoy making natural skin care which is affordable and effective whilst also attractive and magical to behold.
  • Favourite piece (and why)?
    The Green Balm is the most useful, but my favourite is the Fortifying Green Bath Potion because it’s so therapeutic when you’ve had a tiring day and you need a pick me up and I love the way the scent fills the whole room, it’s really uplifting.
  • What inspires you?
    Nature, magic and folklore, all of which we celebrate in our products, our marketing and our packaging.
  • What’s special about your designs?
    I illustrate the drawings by hand and combine them with vintage apothecary inspired design, so it makes our style pretty unique. Our potions are developed with lots of imagination and care. We’re only ready to sell them when we are truly smitten with the product, and happy that it is both therapeutic and effective. And lastly, a sprinkling of magic makes them very special too!
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